A little rural town had one of the highest birth rates in the country and this phenomenon attracted the attention of the sociologists at the state university.

They wrote a grant proposal; got a huge chunk of money; moved to town; set up their computers; got squared away; and began designing their questionnaires and such.

While the staff was busy getting ready for their big research effort, the project director decided to go to the local drugstore for a cup of coffee. He sat down at the counter, ordered his coffee, and while he was drinking it, he told the druggist what his purpose was in town, then asked him if he had any idea why the birth rate was so high.